Proof of Life

PRODUCT

Proof of Life

A proof-of-life subscription model for Myend users will be part of the platform. This model will require the user to periodically confirm he or she is alive. The proof-of-life system has two critical advantages.

First of all, and most importantly, it tells Myend whether or not a user is alive. When a Trustee reports a death, Myend will have to verify this also with the user. Therefore a proof-of-life request will be sent to the user and in the unfortunate case of no-reply and other met conditions their e-will will be activated. However, if the user does reply; the Trustees will be deactivated and suspected of fraud. The user will be notified and they will have to re-confirm their Trustees.

Celebrate Life

The proof-of-life model is also a loyalty program to reward users that frequently engage with Myend. It consists of a token system and a tiered program.

The idea behind the proof-of-life incentive is to reward users with MYND tokens every time they give notice of their well being. The more often a user gives notice, the more tokens they get in return. Tokens can be used for the purchase or discounts on products or services within the ecosystem.

Myend makes it easy for users to understand how the reward program works. Users can earn MYND tokens every time they give notice with a cap of rewards per month. Then users can put these tokens towards future purchases; increasing data storage, life insurance products, legal consults or end-of-life savings. To increase user engagement even further, the Myend platform shows users their token status, redeem rewards and more. Active users will be offered tiers, more exclusivity and benefits.

Myend helps celebrate life now, while everything is taken care of later. Celebrate Life'-activities as one of the ways users can spend their tokens. The idea is to have users be able to get discounts on travel or concerts. The narrative being to Celebrate Life all the while the end is also taken care of.